Due to a trademark issue with an American corporation, Sunday Bicycles has changed its name to Sabbath Bicycles, with immediate effect.

Greg Roche, owner and director of the business explains: “Throughout our short existence we have been pursued by an American corporation claiming trademark infringement and have persistently demanded rights of our domain name. While we have been advised by our UK lawyers of a 60% likelihood of success at High Court, the cost of taking the case there (in excess of £50,000) is totally prohibitive to us as a small UK business. From our perspective, it feels like Corporate America has won simply by being significantly wealthier than us… “

Sabbath Bicycles has grown successfully in the two years since it’s inception in October 2006. Originally set up with nothing more than a £10,000 overdraft, second year UK sales stand at quarter of a million pounds. The business is now contemplating European and global marketplace opportunities, as well as planning to expand its current sixteen strong retailer network to 40 in the next 12 months.

Greg Roche continues: “The key message is that we haven’t changed. I’m still running the business, Iain is still delivering the designs, Gareth remains in the workshop. We are not being taken over by a big suited and booted corporation. No venture capitalists have insisted we do this. We are the same business, same company registration number, same VAT number and most importantly the same great products with the same look and feel.”

Find out more about this change at http://www.sabbathbicycles.co.uk/whyRebrandFromSundayToSabbath.php or phone 01625 617333.