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Veet now for (ahem) men…

RC
pretty manly looking stuff…

Most ‘serious’ cyclists shave their legs. It’s a sort of right of passage thing. Well hair removal is now all the rage and Veet have launched some more masculine versions of their hair removing potions. I have to admit I’m yet to try them but as their press release states they’re OK for men too… Over to the experts then:

If you’re looking to gain a competitive advantage (?!-ed), why not follow in the

footsteps of professional cyclists such as Lance Armstrong who remove body

hair before a big race. There are various advantages of cycling with silky

smooth skin, not least to decrease friction and improve aerodynamics. Plus

there is the added advantage that hair free legs are easier to treat in the

event of an injury, while smooth skin is easier to massage after a long

ride.

Already one in five men in the UK* currently remove unwanted body hair, and

a quarter of these do so to improve sporting performance. However, there

are still many sportsmen who are not sure what products to use to get rid

of hair, which is why Veet for Men has been launched.

Veet for Men is a new generation in depilatory products, designed

especially for men who prefer to sport a smoother look, but have been

discouraged from removing unwanted hair by daunting salon visits or the

itchiness and stubbly re-growth caused by shaving.

Men need hair removal products that work effectively, with minimum hassle,

and New Veet for Men fits the bill perfectly. Unlike shaving, Veet for Men

hair removal products get straight to the ‘root’ of the problem, so hair

re-growth is softer, prickly stubble is a thing of the past and there is no

risk of the dreaded ‘five o’clock’ shadow. And because the products are

designed for use at home, there’s no need to bare-all to the local

beautician.

Veet for Men is specially designed to get rid of unwanted hair from legs,

backs, chests, arms, and underarms, and is available in two easy-to-use

variants:

Veet For Men Gel Cream (RRP £5.99, 200ml) is a quick & effective formula

which is effective on coarse hair. It uses emulsion technology that gently

dissolves the protein structure of body hair within minutes. The hair is

then easily removed under the shower with the spatula that comes with it,

leaving skin feeling smoother for longer.

Veet For Men Wax Strips (RRP £5.99 20 pk) are a great option for men who

want results that last. The wax strips effectively remove body hair

straight from the root, for a clean and smooth feeling that lasts up to

three weeks. The kit also comes with moisturising wipes to refresh and

hydrate the skin.

SOURCE:

* Veet interviewed 750 men about their attitudes to male body hair in
January 2005

• Want to know more about leg shaving? Check this feature

• Go to the Veet
site for stockists

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