Video: the story behind Chapeau’s new clothing range

Devon-based brand Chapeau has just launched its first clothing line and this video gives an insight into the development of the new range.

The debut collection includes a jersey, base layer, waterproof jacket, gilet, bib shorts, arm warmers and knee warmers, as well as a select casual clothing line. We reported on the new range at Bespoked Bristol, where it was displayed for the first time.

The Chapeau brand, which started as a skincare range, has been developed alongside The People’s Bicycle Club, which allows members to take part in British Cycling races for an annual membership fee of £1 a year.

“When we started Chapeau and The People’s Bicycle Club we wanted something which really incorporated and included everybody,” said Chapeau co-founder Luke Humphreys. “Anybody who wants to ride a bike is welcome in our club.

“Chapeau moved into clothing because, as a business, we felt there was a requirement to provide a line of clothing which fitted a certain look and high-end quality brief but at a reasonable price.

“We want to give people the best and that’s been my goal my goal with the clothing: to give people the best I can give them for the amount of money they want to spend on clothing.”


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