Organisers of the E.ON Great Notts Bike Ride have unveiled a new 100-mile route for 2012 to run alongside the 48, 19 and three miles courses on Sunday July 15.

The 100-mile sportive, which starts from Nottingham’s Victoria Embankment, showcases the county’s undulating landscape, with no less than six feed stations.

Chris Simon from event organisers Perfect Motion said: “There is something for everyone this year, no matter what your age, ability or level of fitness is. We hope that by including a more challenging and scenic sportive route, packed with rolling hills and glorious countryside, we will attract more experienced cyclists from further afield.

“The 100-mile ride will offer serious riders a challenging yet charming route to remember, while offering a tough but enjoyable ride for those looking to step their cycling up a gear by taking on a longer distance.”

The event is part of the E.ON Cycle Live festival on July 13-15, with a programme which includes the Nottingham Grand Prix and three British Cycling licensed circuit races.

“E.ON Cycle Live will give cycling enthusiasts the chance to make a weekend of it with three days of cycling events and activities all taking place from one central location in Nottingham,” added Simon.

Entry for the 100-mile sportive costs £26. For more information head to www.cyclelivenottingham.co.uk