Online retailer Wiggle has teamed up with UK Cycling Events to launch the Super Series.
Involving 14 events throughout the year, the series consists of 10 sportives (and four mountain bike events) which have been designed to encourage people of all ages and abilities to “get out and ride”. Each event will offer two or three different distances and free entry for under 16s. Wiggle hopes the series will prove popular with families, recreational riders and competitive cyclists alike.
“We’re hugely excited about the Wiggle Super Series and we’re working hard to ensure this is a truly special series of events,” says Martin Barden of UK Cycling Events. “The series is all about encouraging as many people as possible to get on their bikes and
have a great time riding. Riders will be able to experience some stunning cycling in
some really picturesque areas simply by turning up. Let us do the rest.”
Wiggle’s Paul Bolwell added: “We can’t wait to see the Wiggle Super Series get under way and we’re looking forward to getting involved with so many superb events.”
Dates include the New Forest Spring Sportive on April 18 or The Ups and Downs on April 25 in Dorking. Two of the 10 sportives – The Long One, which is a 200km epic on June 26 in Chichester, and the Jurassic Beast on May 2 in Dorchester – are believed to be among the hardest sportives in the country.
With many of the events based at prestigious venues in beautiful countryside, rider satisfaction is sure to be high. All events will follow clearly signed routes and have well stocked feed stations. There will be free bike wash facilities (courtesy of Mobi) plus cleaning products, accessories, mechanical support, chip timing, event photography, toilets, hot drinks and homemade cakes.
Entries can be made online via the Wiggle website and Wiggle customer discount applies to all purchases, so platinum Wiggle customers will receive 10% off their entry.