You know when a sub-culture becomes mainstream when it makes it onto the high street, and in this case it’s the launch of new women’s cycling specific clothing company Cyclodelic into TopShop’s flagship London store.
Designed and handmade by two female cyclists based in East London, the women’s cycling-specific clothing and accessories brand will be available from the Oxford St branch of TopShop from Thursday 9 April.
Says Cyclodelic’s Amy Fleuriot; “Cyclodelic believes that girls who cycle don’t have to forfeit fashion over function. With prices starting from £10, Cyclodelic products are filled with functional features, from waterproofing Cordura to reflective seams, and are more colourful than a box of smarties – proof that ladies don’t have to reach for the unflattering or fluorescent when hitting the road.”
Cyclodelic was founded by London College of Fashion student Amy Fleuriot and textile graduate ex-courier Sarah Buck with the intention of putting some fun and style back into functional clothes for cycling. It offers everything from beautifully handmade capes, bags and satin cycling caps to customised bar grip tape, colourful mini D lock holsters and jewelled reflective trouser cuffs to stop those pesky trouser legs catching in the chain.
“I am very excited about launching our Cyclodelic range at the Oxford Circus TopShop store,” says Fleuriot, “bringing our cycling fashion range to what is the world’s largest fashion store. Cyclodelic has previously taken part in London Fashion Week, but it will be even more fantastic to see our designs displayed next to the Kate Moss collection and bring our take on cycling feminine cool to a new audience”.