SRAM - the Porsche of the cycling world - Road Cycling UK

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SRAM – the Porsche of the cycling world

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Here’s an interesting story. We often find ourselves comparing bike brands to car brands, as it sometimes helps to differentiate between the different merits of each brand.

Anyway, BusinessWeek.com has recently published a feature about SRAM, from the rise of the early GripShift systems to the current in-demand RED groupset, and in doing so compared SRAM to Porsche. And Shimano to Lexus and Campagnolo to Ferrari.

So what do you think? Have they got that about right? I tend to think they’ve hit the spot about right, but I’m not sure if Porsche is the right brand for comparing to SRAM. What do you think? [Engineering-wise, Shimano is like a combination of the best from Honda, Mazda and Toyota – ed.]

http://www.businessweek.com

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