Cipollini
Cipollini
When Cipollini wanted to publicise the release of their new Bond road bike, they made a ten minute movie starring Mario Cipollini as a bike-riding James Bond-alike. Because of course they did.
Had it been anyone else we’d have assumed that this was to be taken tongue-in-cheek, but given that Cipo once was driven around in chariot wearing a toga on a Tour rest day only half in jest, it’s meant to be taken more seriously than we’d like.
The Italian brand clearly poured quite a lot of money into the mini movie, too, but no quantity of gloss or perceived glamour can stop it from being a bit rubbish. Sorry, Mario.