More than 70 organisations and government agencies are already using Strava Metro, with Strava members uploading activities at a rate of 5.3 every second.

Strava’s Gareth Nettleton, vice president of marketing, said: “Strava Metro is a revolutionary product that only a business like Strava can create.

“We’ve been helping runners and cyclists track their activities since 2009, and their billions anonymised of data points have given us a unique perspective on how they move through urban areas.

“When we combine our perspective with local government data and research, Strava can be a very insightful partner to urban planners and municipalities that want to promote and improve cycling in their city.

“Your Strava commute counts because every activity has the potential to make a difference to cycling in your area.

“It doesn’t matter if you ride 1 mile or 50 miles, if you ride to work on 10th May you can be a part of a global movement to make cities better for cyclists.”

For more information on Strava Metro visit http://metro.strava.com or check out the short film explaining the product above.