After a glittering racing career where he was forever at the forefront of technological advancements, Chris Boardman, 1992 Olympic individual pursuit gold medallist and winner of three Tour de France stages, launched Boardman Bikes.
Now they’re ready to unveil their fourth collection, which, as ever, promises to be remarkably well-specced for the cash.
With the official launch set to take place on Thursday, here’s a sneak preview of the pre-production prototypes of 2011 Elite range being put through their paces in Northern Italy.