The bike fitting revolution is in full swing, with some of the cycling industry’s biggest players – including Cannondale, Shimano and Specialized – among those exhibiting such services at the London Bike Show.
Cyclefit, based in Covent Garden, London, is at the heart of the revolution and so to gain a proper appreciation of their specialism and attention to detail we headed to their shop.
Phil Cavell and Julian Wall talked us through the bike fitting protocols, their ethos and philosophy – and offering advice to Trek Factory Racing.