Rose X-Lite Team (Campagnolo Super Record build) - review
The X-Lite Team frame serves up climbing ability in spades, with direct-to-consumer customisation a nice touch
Rose Bikes is a German bike brand and specialist bike retailer founded by Heinrich Rose after opening up a small bicycle shop in Bocholt in 1903. The family run company, now in its fourth generation, build every bike by hand complete with custom-fit assembly.
1981 saw Rose Bikes specialise in distributing Italian and Japanese racing cycles, in which they were the only distributor of this kind in Germany. They gained great attention after manufacturing their first mountain bike, praised for its lightweight frame, great stability and affordable price. More recently in 2005, Rose Bikes opened their large flagship store Ross BIKETOWN in Bocholt.
Their co-operation with Bocholt University of Applied Sciences has enabled the company to focus designing bike frames with expert knowledge of the use of modern materials and innovative drive concepts. Rose Bikes have also worked closely with the German Olympic Association and the Association of German Cyclists. During the 2012 London Olympic games, they made 20 specially designed bikes for the German sportsmen and women to use within the Olympic village during the event.