Of all the bike brands here it’s quite possible Boardman are the ones who have made the biggest moves over the last year, including the introduction of the Boardman SLR Signature Disc. If you’re tempted to scoff, hear us out first.
All the bikes here are fantastic machines from top-flight brands, but not all of them have made those bikes while undertaking a full brand overhaul, changing everything from design, to logo, to bikes, to components, to, well, you get it.
Remodelling the whole brand was a calculated risk by Boardman, but one that on this early look, seems to have paid off very well.
And it was a risk, because Boardman were taking something successful and trying to make it better.
Had their bikes been terrible, it wouldn’t have been a bold move at all, because if you take something awful and it’s still awful, or even if you make it worse, you haven’t lost much.
So remodelling the whole brand was a calculated risk by Boardman, but one that on this early look, seems to have paid off very well.