British Cycling Sponsorship - Road Cycling UK

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British Cycling Sponsorship

British Cycling’s Olympic Podium Programme (Great Britain Cycling Team) has announced that Panasonic UK has been selected to be their Official Audio Visual Supplier.

Dave Brailsford, British Cycling’s Performance Director welcomed the announcement: “We are in the middle of our build-up to the Beijing 2008 Olympic Games and to be able to announce a high-profile new supplier or supporterponsor like Panasonic UK is obviously great news. Our Olympic Podium Programme sends riders and support staff to race all over the world, so having access to Panasonic’s innovative products will no doubt help us in many ways, including the vital area of team communications.”

Panasonic UK is a leading supplier of consumer and business electronics and has been working with the team to identify the products out of their range that can help to enhance performance. Initially a range of professional video cameras, large screen plasma displays and LCD projectors have been selected.

David Bonney, Advertising and Sponsorship Manager Panasonic UK, stated “In highly competitive sports our products can make a real contribution to the team’s success. Our audio-visual products provide an excellent way for coaching staff to monitor and improve performance, and we are delighted to help British Cycling’s Olympic Podium Programme train for the Beijing Olympic Games 2008.”

The products will be used by both the Programme’s riders and support staff in areas such as analysis and feedback (e.g. video & camera footage, playbacks, capturing performance data) to monitor and improve performance, helping to ensure that cycling continues to be one of the most successful sports for Great Britain at the Olympics.


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