Cycle Surgery and Specialized will team up to open a new concept store in London’s Covent Garden.
Housed within St. Martin’s Courtyard, the store is expected to open its doors in mid-June.
“We never forget that the underlying strength of any cycle shop is the ability to engage with every customer on every type of bike,” said Cycle Surgery managing director Dion Taylor.
“Not only will this store have state-of-the-art cycle products from the amazing Specialized design team, but will offer fantastic customer service and the fully-equipped workshop that a central London bike shop needs at a time when cycling is growing on a daily basis.
“This partnership cements an already strong relationship with the Specialized team. We are proud to be working closely with one of the best known and respected bicycle brands in the world.”