Technology giants Garmin have redesigned their popular Connect website after branching into the ‘wellness’ market for the first time.
Garmin Connect is popular with cyclists who use the American brand’s EDGE computers as a means of logging miles and analysing training, and the company have now rebranded the site to provide more comprehensive – but still user-friendly – analysis.
With Garmin users having already logged well over four billion miles, the newly-designed site is set to be rolled out in the first part of this year.
Andrew Silver, Garmin’s EMEA product marketing manager for fitness, said: “Whether users are just starting out, or training to win an elite race, the new Garmin Connect can be personally customised to meet their needs.
“With more than four billion miles already uploaded by users, the new Garmin Connect will continue to support users’ active lifestyles and inspire them to achieve their goals whether they are focused on one sport of if they participate in a variety of activities.”
The redesigned site includes improved navigation and updated fitness features such as enhanced reports and free training plans.
A new leaderboard feature also allows users to compare efforts against their past attempts and against others.
It coincides with the launch of Garmin’s first fitness product, which they hope will help to turn ‘good intentions into lifelong habits’.
vivofit
The vivofit, a lightweight, water resistant fitness band, monitors users’ behaviour and sets daily goals, monitors calorie burned and tracks progress.
Vivofit, which can be linked to Garmin Connect, features a curved display to ensure it stays in place, and even alerts users if they are inactive for too long. It comes with claims to monitor the user’s quality of sleep.
On the new product, Silver said: “With vivofit we are introducing a fitness band that moves at the pace of everyone’s life.
“Being challenged by personalised daily goals, being able to monitor the quality of rest after retiring for the night, and doing so without having to charge it every few days, makes vivofit a fitness band that should be on everyone’s wrist.”
The band is powered by user-replaceable batteries, which the firm claim will last more than a year, and is also compatible with some heart-rate monitors.
It will be available in black, purple, teal, blue and slate colours with small and large sizes contained in the box.
Costing £99.99, or £129.99 as part of the heart rate monitor bundle, the bands will be distributed in the first quarter of this year.
For more information on the features and pricing, or for more of Garmin’s fitness products and services, visit http://www.garmin.com/en-GB/explore/intosports or http://garmin.blogs.com/uk/
