Genesis, the British bike company that has been going for about four years, proudly launched its 2010 range to the world at the recent London Cycle Show. The most notable difference for those familiar with the brand is a brand new fresh look that is the result of drafting in the expertise of a design agency: new colours, a smart new logo and a sprinkling of nice details mark the bikes out.
New for 2010 is the Aether, a road bike available at two competitive price points, £599.99 and £799.99. Both look ideal for a first road bike for general road riding or commuting. But of note is that both models get long-reach brake calipers and mounts and clearance for mudguards, so mudguards can be easily mounted making it an interesting option for those in the market for an affordable winter training bike. Both models are built around a 6069 ALX-9 T6 triple-butted aluminium frame with a carbon fibre fork and Shimano components and Tektro brakes.
RCUK first tested the singlespeed/fixed wheel Flyer when the brand first launched, and while the basics of the bike remains the same, much has changed. There’s a completely new paint job and graphics package on the refined and lighter Reynolds 520 frameset, and new details like the head badge and lugged steel stiletto fork.
Personal highlight however was the Day One, a singlespeed/fixed wheel cyclo-cross bike that looks like it would be just at home zipping through the streets of London, flying along canal towpaths or anywhere in-between.
