A sector of the cycling equipment industry today announced the formation of the Global Organization of Cycling Equipment Manufacturers (GOCEM) with the objective of providing a unified voice for the cycling industry. GOCEM’s long-term mission and goal is to pursue a collaborative and consultative approach with the international cycling federation – the Union Cycliste Internationale (UCI) – for the creation, implementation and enforcement of UCI rules, as they have a direct impact on the financial viability of equipment manufacturers.

“Cycling Equipment manufacturers (frames, components, wheels, drive trains, helmets, apparel), represent the largest and most influential contributors to both the cycling industry and professional cycling,” said Phil White, co-founder of Cervélo and one of the coordinators of the GOCEM founding group. “Providing approximately 100 million Euros annually in sponsorship, product and support, manufacturers have the greatest investment and a vested interest in the success and growth of the sport.”

“GOCEM is a global organization that has attracted universal support,” explained Claudio Marra, general manager of FSA and a coordinator of the GOCEM founding group. “From Asia to Europe and North America, we have seen tremendous interest from the international community of cycling equipment manufacturers.”

GOCEM was formed as a coalition of manufacturers who are affected by the UCI’s interpretation of its Rules and Regulations. Initially it will consist of manufacturers who supply equipment to ProTour and Continental Pro/Wildcard teams.