Mark Cavendish has launched a new clothing range.
The British road race champion unveiled a spring-summer collection that includes shorts, short-sleeved jersey and mitts on a flying visit to London before jetting out to the Tour of Turkey the following day.
The collection, which he described as a collaboration between Specialized and the CVNDSH brand, also includes special editions of Specialized’s Evade aero helmet and S-Works shoes.
During his presentation at a Shoreditch warehouse, Cavendish described the collection as ‘high-end’ and ‘performance’ and pledged that it would make the wearer faster.
He revealed that an autumn-winter collection will follow, as well as ranges for women and children, and said that a CVNDSH edition of Specialized’s Venge aero road bike would be the next collaboration between the brands.
The collection is on display in the Specialized concept store in London’s Covent Garden, and will be on sale in all Specialized concept stores by the end of the month.