Sidi have a huge reputation both for making outstanding bike shoes and ridiculous adverts. Fortunately, anyone’s who’s had the pleasure of riding in their shoes will be more than happy to forgive them for once making Filippo Pozzato take off all his clothes and cover his, er, modesty, with his bike shoes. Not, we imagine, that Pippo took too much persuading.
The first thing you probably noticed about the Sidi Wire Carbon Venice is the price. It’s big. But Sidi have earned the right to charge so much and there’s a reason the brand commands so much respect. Sidi shoes are second to none.
Back in the day, Sidi were one of the first brands to offer cleat integration with shoes when founder Dino Signori decided there had to be a better way of doing things than simply nailing cleats to the bottom of shoes. So next time you change your cleats and don’t need to search for a hammer, it’s Signori you need to thank.