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SRAM wheels launched


About a year ago SRAM bought high-end wheel maker Zipp. Before that purchase, the obvious gap in SRAM’s growing empire was the wheelset, but that has now been filled with the launch of a range of three models. SRAM whipped the covers off them at Eurobike a while back.

Borrowing much of the technology found in Zipp’s Flashpoint wheels, SRAM will offer a range of three wheelsets, labelled S40, S60 and S80, with rim depths of 40mm, 60mm and 80mm respectively. The carbon and aluminium rims are clincher only, with cartridge bearings and 6-pawl freehub and, for the S40’s (with 18/20 spokes), an all-up weight of 1,615g.

It might seem an odd choice for SRAM to launch its own wheels, but it seems it wants these offerings to occupy the mid-end of the market, leaving Zipp free to be the parent company’s top-end wheels producer.

More info soon.

www.sram.com

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