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Leicester brings cycling to life

Phoenix Square film and digital media centre launch promotes cycling

Giant outdoor projections showing photographs of Leicester people on city centre cycle routes will be part of the official launch of Phoenix Square film and digital media centre in Leicester’s emerging cultural quarter on 19 November.

Phoenix Square is the creation of a partnership project between Blueprint, Phoenix, and Leicester City Council in collaboration with De Montfort University (DMU) and is an example of 21st century sustainable building design, coupled with leading-edge architectural quality.

It contains 63 new homes, seven office studios, 22 managed workspace units and will be home to the new Phoenix independent arts cinema and digital gallery and the Cube which will showcase creative applications of new and emerging technologies by DMU’s Institute of Creative Technologies (IOCT).

DMU’s Professor of Digital Creativity, Martin Rieser, who works jointly with the IOCT and the University’s  Faculty of Art and Design, has created three innovative outdoor projections for the public launch event of Phoenix Square representing his cycling research project Songlines.

The project is based on developing cyclist information on Leicester (including cycle routes, road conditions and podcast information on surroundings) via a mobile-accessible online wiki.

Songlines  is  a  joint  initiative  between  Leicester  City  Council Transport Department and  De  Montfort  University  Transport  Group, researching  the  potential  for  self-developing  cyclist  information  on Leicester via a mobile  accessible  online  wiki. 

For the opening of Phoenix Square, Songlines will be presented through projections on to the side of the building. This comprises three elements:

1. Portraits of people met on various city centre cycling routes. These will gradually fade into each other to create a series of semi-transparent layers;

2. Abstract video films of cycle journeys through the city, visualised as colourful streaming moving images of the passing roadside;

3. A gradually changing map of GPS traces of the cycle journeys around Leicester.

Professor Rieser said: “The portraits  are projected  on  the  full  height  of  the  side  of  the  building  and  gradually  fade into  each  other  to  create  a  series  of  semi-transparent  layers  as a “palimsest”  portrait  of  the  city. These are full‐figure  portraits  of  people photographed at  random  in  the streets of Leicester  city  centre.

“Six  projectors  are also to be used  to  project  abstract  video films of cycle  journeys  on  the  front of Phoenix square  through  the  city,  visualized  as  colourful streaming  moving  images  of  the  passing  roadside.

“A  single  projector will also   creates  a  gradually  augmenting  map  of  GPS  traces  of  the journeys taken by cyclists around the city.”

www.phoenix.org.uk

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