Wiggle Super Series organiser UK Cycling Events has launched the first ever cycling events loyalty card.
The Wiggle Super Series comprises 13 road sportive and mountain bike events, taking place starting from locations across the south of England. The loyalty card is an innovation designed by UK Cycling Events to make the Super Series stand out.
Martin Barden of UK Cycling Events said: “We are thrilled to have launched our loyalty card. At the five events we have done so far this year, we were starting to see some regular riders, so it seemed like the obvious thing to do. We wanted to say “thank you” for their support and we hope this will further enhance their experience of our events”
The loyalty card, which saves towards free gifts including DHB riding glasses and High5 Race Faster Packs, will kick off at the next Wiggle Super Series event, the Sussex Surrey Scramble on the 30th May, starting in Pulborough, West Sussex. The card will be valid for 3 years and is sure to encourage people to get out and ride.
