Diners visiting London’s Look Mum No Hands café tomorrow night (14) will be confronted by a group of ‘near naked men’ led by Olympic medalist and double world champion, Rob Hayles.
Hayles, who won a bronze medal in the madison with Bradley Wiggins at the 2004 Olympic Games in Athens, has become a ‘Near Naked Man Cycling Ambassador’ for the Male Cancer Awareness Campaign.
The former national road race champion, crowned world madison champion in 2006 with race partner, Mark Cavendish, said he was delighted to lend his support to the charity.
“Male Cancer Awareness Campaign is a small, brilliant and highly innovative charity. Designing the world’s most eye catching cycling apparel to help raise awareness and reduce embarrassment of male cancer is something else! I am excited to be working with them to help achieve their aims and goals,” said Hayles.
The charity will be officially launched at the Old Street cafe at 7pm tomorrow.
“We are over the moon to announce our new signing of Rob Hayles as Near Naked Man Cycling Ambassador,” said Patrick Cox, charity founder of Male Cancer Awareness Campaign.
Organisers have vowed not to sell the “world’s most eye catching cycling apparel,” and insist it can only be ‘earned’ by signing up to the Male Cancer Awareness Campaign’s charity challenges or their ‘Challenge Yourself’ initiatives.