The Cycle Show opens its doors to the public from Friday (28).
Exhibitors will include a range of brands from industry giants like Trek, showing two of the biggest releases of the year, the Domane and Madone7, to accessory firms like Indic8or, who will demonstrate an LED worn on the wrist that flashes like a car indicator when the rider’s arm is raised to signal.
We’ll be heading to the Birmingham NEC tomorrow for the trade and press day, checking out new offerings from the biggest and best, and particularly from smaller British brands who didn’t exhibit at Eurobike.
The name Swallow may ring a bell with connoisseurs of steel frames from the 1980s and 1990s. Peter Bird and Robert Wade revived the brand earlier this year, and will exhibit frames hand made from Reynolds 853 and 953 tubing.
Wade told RCUK the pair will show one of their frames from the 1980s, a lugless frame made from Columbus Max, as well as one of his more recent creations: a 953 frame with polished lugs, fork, and rear triangle, dressed in polished aluminium Campagnolo Athena groupset, rolling on Royce hubs, and weighing 18 pounds.
High-end carbon offerings will be covered by the likes of Colnago, Pinarello, and Storck.
Several elite riders will be at the show to take questions from the public, including Olympic and Paralympic gold medalists, Joanna Rowsell. Ed Clancy, and Sarah Storey. Sir Chris Hoy will open the show tomorrow and Jens Voight will be on the Trek stand.
Clancy will ride in an elite criterium race held in the grounds of the NEC on Saturday night, against riders including Rapha Condor Sharp teammate, Dean Downing, and Downing’s brother, Russell (Endura Racing).
The show opens from 9.30am to 5pm from Friday (28) to Sunday (30). Adult tickets cost £16 on the door or £13 in advance. Entry for accompanied children under 14 costs £1.