Wiggle will open registration for its Super Series sportive programme on Monday October 29.
More than half of the company’s 27 sportive events in 2012 sold out in advance of the event.
Martin Barden, of UK Cycling Events, the organiser of the Wiggle Super Series, said the 2012 programme had been their busiest calendar so far.
“There are always more opportunities to encourage people to get out and ride – that’s why we are expanding the Wiggle Super Series in 2013,” he added.
Next year, Wiggle will include a ‘French Revolution’ sportive to its programme. The event will be priced below £60 which will include the cost of the event and a day trip to France.
The free ‘Wiggle No Excuses’ sportive this year attracted 1,500 riders. It will return again next year.
Some of the most popular events of the programme, including the Wiggle New Forest Spring Sportive, the Wiggle Ups and Downs, and the Wiggle South Downs 100 Sportive, are again expected to sell out early.
Riders who book an event more than eight weeks in advance will continue to receive a free High5 nutrition pack worth over £10.
The Wiggle Super Series Season Pass will be offered again. The pass provides a discount on the purchase of individual events and will be offered in limited numbers.
Each event in the Wiggle Super Series includes feed stations, mechanical support, chop timing, marked courses, bike wash facilities, and finishers’ medals.