Entering its third year, Deloitte Ride Across Britain is fast becoming recognised as one of the UK’s premier cycling challenges. There is no other event with the unique camaraderie that comes with riding alongside 700 cyclists for 960 miles in nine days.

For those looking to ride the iconic Land’s End to John O’Groats route with every little detail taken care of along the way it’s the perfect chance to undertake the challenge of a lifetime. This year the route is reversed and it is set to be the biggest ever.

Places are selling out more than a year in advance for the 2012 ride which is famous for the unrivalled level of support that the riders receive from the moment they sign up to after they have crossed the line in John O’Groats. The team at Threshold Sports, led by two-time Olympic rowing gold medallist James Cracknell, take care of everything from 12-month tailored training programmes to all your medical support on every mile of the ride. Add in all your food, accommodation, baggage transfers and a fully signed route with chaperone riders and all a rider has to do is train for the challenge of a lifetime.

To celebrate the opening of the 2012 ride, we are offering one winner a place on an exclusive morning training ride with Deloitte Ride Across Britain founder James Cracknell and nine others. Leaving Richmond Park you will do a morning loop south, taking in sections of the Olympic road race course before lunch with Cracknell, who since retiring from rowing has become a keen cyclist and adventurer. One runner-up will receive an Adidas Deloitte Ride Across Britain jersey and arm warmers worth £95.

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