“From a design perspective, we’ve learned a thing or two about capturing peoples’ attention, no matter where they are in the world,” EF Education First worldwide creative director Joel Hladecek said at the launch.

“It’s one of the reasons we’ve come to use a shocking, disruptive pink as part of our brand. It’s universally exciting and always demands attention,” he explained. “We decided to employ the strength of that colour as a primary element in the design of the team kit, while I’m quite proud that [the sponsors] came together and harmonised our brands in a way that make this kit feel considered and intentional.”

“From the inception of the team, we’ve always tried to push the boundaries of design and colour,” he said. “This kit is no exception. It is bold, but don’t lose track of the subtle argyle we’ve included. It’s been over a decade of argyle, and we are happy that will continue.”

After a number of years with black kit dominating the peloton, we’re looking forward to seeing the team’s bold design, unveiled at the Rouleur Classic, make its racing debut in the new year.

Website: POC