Tyre giants Pirelli are returning to the road cycling market with the launch of a new range of ‘high-performance’ rubber dubbed PZero Velo.
The Italian brand supplied champions such as Fausto Coppi in the past, before focusing their know-how on the worlds of Formula One and Superbikes in more recent years.
Indeed, the PZero moniker comes from the firm’s high-end car tyre range, and the new race-focussed road bike range aims to bring the same blend of innovative tech and high performance, according to Pirelli.