Primera have teamed up with the Steve Bernard Foundation to bring a new charity sportive to Dorset on September 25.
The ride will have fully-signposted 50 and 100-mile route options, to be finalised shortly, starting from Wareham Middle School before heading into the Purbecks.
The Steve Bernard Foundation holds public liability insurance which will cover the event and Primera, who have two shops in Bournemouth and Poole, have made provisions for First Aid facilities at the venue as well as securing a lead vehicle to cover the route.
The foundation was founded in 2006 and has raised more than £115,000 for projects based along the south coast, supporting more than 80 clubs, individuals and projects across 19 different sports and four continents.
Full Primera Sportive details will be announced in due course.