Amateur cyclists will once again have the chance to experience The Tour of Britain first hand this year through a selection of Tour Rides, which will be launched during the Spring.
Amateur cyclists will be able to tackle routes inspired by the Tour of Britain in a series of sportive events called Tour Rides.
The rides will offer an opportunity for riders to raise funds for any chosen charity. More than 10,000 people have taken part in previous Tour Rides.
For the first time, the Tour Rides, which will be open to cyclists supporting any charity*, offering people the opportunity to fundraise for a cause close to their heart, as well as riding in the tracks of the pros.
Alastair Grant of The Tour of Britain said he was delighted to extend the events’ fundraising capacity to any cause.
“We created a winning formula with The Prostate Cancer Charity, which has been our exclusive partner for the past three years, and the time is right to open these events up to other charities and commercial brands, as we move into what will be another hugely exciting year for our events.
“We are very proud of the work we did alongside The Prostate Cancer Charity and will continue to support the Charity’s work wherever we can going forward.”
The Tour Rides series has previously enabled participants to raise funds only for the Prostate Cancer Charity.
The charity’s director of fundraising, Mark Bishop, said the exclusive partnership, which has now ended, had increased awareness of prostate cancer.
“The partnership was a great way to establish ourselves in the sport, as well as to increase awareness of this disease in communities,” he said.
“I am sure the rides will continue to increase in popularity, and we hope our supporters will continue to take on this challenge for The Prostate Cancer Charity now the exclusive partnership has reached a conclusion.”
An announcement on the routes for this year’s Tour Rides programme is expected soon.