As with every sportive, the challenge awaiting Edwards and the 2,000 other cyclists set for the Etape Pennines is not confined to just the distance.

The rolling Teesdale countryside presents itself almost immediately on the route, while climbs across the moorlands, up to Bollihope Common and over the Dales also await.

But it is not all bad, with Burke believing the key to staying motivated lies in appreciating the backdrop to your ride.

He explained: “I think you have to prepare for both the distance and the climbing but it also depends how much cycling you’ve done in the past.

“If you’re really new then the distance is going to be more of a challenge but at the end of the day a sportive like the Etape Pennines is going to be a tough day out – at least you have the nice scenery and good descents to look forward to once you get over the climbs.

“For any rider who competes the challenge it’s a great achievement. It’s a very challenging circuit but very rewarding.”