Tickets have been released for The Cycle Show 2014, which returns to the NEC, Birmingham, from Friday September 26 to Sunday September 28.
The annual exhibition, which welcomed a record attendance in 2013, has already sold out 80 per cent of the event’s floor space, with Trek and Raleigh among the brand’s confirmed as returning.
Bike brand Beacon will make their Cycle Show debut while a new series of cyclo-cross races have been launched for this year’s event, to take place on the Sunday, which will start and finish inside the show and take in the arena’s surrounding woodland.
Live frame-building, hosted by Prestige Cycles and the Bristol Academy, a new holiday theatre for travel brands and a women’s cycling area will also feature, as will the return of the show’s dirt jumping contest.
Sharp’s Brewery will return with an expanded bar and café area, while the popular Q&A sessions on the main stage will be back with some of the sport and industry’s most well-known names set to appear.
Despite the expansion, prices remain at £13 per adult – if booked in advance – and £1 for children aged 14 and less, with concessions available to students and over-65s too.
Chris Holman, event director at organisers Upper Street Events, said: “The cycling community has grown at an astounding rate in the past few years, and we’re very proud of how The Cycle Show has expanded and adapted to welcome that trend; not only in terms of the quantity and size of the stands, but also in their variety.
“From kids to commuters, electric bikes to mountain bikes and everything in between, The Cycle Show has something to offer everyone with an interest in cycling.”
To buy tickets or for more information on The Cycle Show 2014, visit www.cycleshow.co.uk.