Gear News

Ribble Cycles open first flagship showroom

Birmingham store to showcase Ribble's 2017 bikes; expert advice for using Bike Builder; click and collect

British brand Ribble Cycles have thrown open the doors to their first ever flagship showroom, which will be located in the Birmingham Mailbox shopping centre.

Following hot on the heels of their first pop-up showroom in Cardiff St David’s last year, the previously online-only brand’s new showroom will host the Ribble 2017 bike range.

The Lancashire-based brand have been busy this year, launching the brand new Ultimate SL road bike and reworking their hugely-popular R872 race bike.

Ribble Cycles’ first flagship showroom has been opened in Birmingham (pic – Ribble Cycles)

Alongside showcasing Ribble’s range of bikes, a specially-made bike rig ensures visitors can try any model or size of Ribble bikes, while staff will be on hand to answer questions about the range.

Staff will also take customers through the updated Bike Builder system, should you wish to build your perfect Ribble there and then in store.

Furthermore, orders placed in the Birmingham showroom will be delivered either by click and collect or direct to a home address or workplace.

Ribble Cycles CEO Jon Owen said: “After our exciting pop up showroom initiative in Cardiff, we’re delighted to open a permanent show room in Birmingham’s Mailbox, a brilliant and high quality central destination for the UK.

“Ribble Cycles offers unrivalled customisation with incredible value because of our direct sales model. The addition of our new showrooms means that much of England will be able to conveniently see our full range up close and get expert advice in-person.”

The showroom follows the launch of Ribble’s pop-up shop in Cardiff last year (pic: Ribble Cycles)

For more information on Ribble Cycles, visit

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