Top British cyclists Nicole Cooke, Jamie Staff and Ed Clancy and Shanaze Reade will be in attendance and signing autographs at the London Cycle Show beginning this Friday and taking place all weekend.

On display will also be the downhill mountain bike that current World Champion Steve Peat rode throughout the World Cup series, Shanaze Reade’s Olympic BMX bike and the World Record breaking as well as the Gold medal winning Team Pursuit track bike that Ed Clancy rode at the 2008 Beijing Olympic Games.

British Cycling’s CEO, Ian Drake, says: “This week visitors to the Cycle Show can speak to us directly to find out what we are about and what we can do for them, whether they cycle to compete, ride to work or ride for the thrill of it.”