Mark Cavendish ‘swaps gears for beers’ to help launch Amstel’s Cold Tub Pub

Amstel offer free ice baths for cyclists during Prudential RideLondon weekend

Having crashed out of the Tour de France injured, Mark Cavendish has “swapped gears for beers” as honorary publican at Amstel’s Cold Tub Pub.

The world’s first ‘ice-bath pub for cyclists’ is coming to the capital for RideLondon weekend, with cyclists invited to take the plunge with a post-ride ice bath and beer.

Mark Cavendish has helped to launch Amstel’s Cold Tub Pub, which is offering ice baths for cyclists during RideLondon weekend (pic: Amstel)

Created as part of Amstel’s “Ride Together” partnership with Prudential RideLondon, the pub – located on Pall Mall – is open on Saturday July 29 and Sunday July 30, and will be free to attend.

Spaces can be reserved here, with ten-minute slots available in the ice baths before riders can move onto the standard pub seating to watch RideLondon on TV and enjoy the cycling memorabilia on show – but be quick, reserved places are selling out fast.

The pub is free to attend, with spaces available to reserve online (pic: Amstel)

And after starring in the launch video, Cavendish said of the Cold Tub Pub: “The benefits of ice baths as a recovery aid following an intensive day of exercise are well known.

“On the back of what will no doubt be a gruelling 100-mile Prudential RideLondon-Surrey 100, I am sure the riders will be extremely happy to know that they can be rewarded with an ice bath as well a nice cold Amstel at the finishing line.”

Check out the video – and the Manx Missile’s acting skills – above.

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