Genesis admits itself that it is not the biggest bike brand out there, but says ‘that’s the way we like it’. Since starting life in 1997, the company has produced some truly great road, mountain and cross bikes made mostly from high quality lightweight Reynolds steel tubing, and adhering to a simple, classic design.
One of Genesis’s most famous models is the steel cyclocross-cum-commuter Croix der Fer, introduced in 2010. This was the bike used by Vin Cox when he claimed the world record for fastest circumnavigation of the globe by bicycle in 2010, and also by Pete Sissons and Paul Cosgrove as they circumnavigated the coastline of Iceland in 14 days in 2011.
In July 2012, Genesis announced the formation of the Madison Genesis under-23 road team, managed by UK road cycling legend Roger Hammond. The focus of the team would be to identify and develop talent from the UK with the aim of advancing their careers in professional road cycling. The team’s debut season – riding the new stainless steel Volare 953 team bike – was a success, with highlights including a victory for Dean Downing in the 108 mile Beaumont Trophy in Northumberland.
The Madison Genesis team roster for 2014 will increase in size to 13 riders, mixing versatile and experienced riders with up-and-coming talents. New additions include Kiwi Tom Scully, former mountain biker Tom Stewart and young Scott Davies, who showed his ability and level headedness at the 2013 World Junior Road Race Championships where he finished in seventh place.