The biggest brands and the best products

The Cycle Show is the ideal chance to check out the biggest and best new products on the market, with a host of leading brands signed up.

Pinarello have had a mighty busy year, and you’ll be able to check out the new Dogma K10S with electronic suspension, Dogma K10, Dogma F10 Disk and Team Sky’s Tour de France winning Dogma F10.

Canyon and Bianchi will also be showcasing the best of their model year 2018 range, while Garmin, Campagnolo, Shimano and SRAM are also among the big-names signed up.

If you want to peruse some of the best new bikes, kit, gear and accessories on the market, you will struggle to find more under one roof.

Full information on all the brands exhibiting can be found on The Cycle Show website – and don’t forget to use the discount code RCUKPC when you buy your tickets.

Meet pro riders and celebrities

Big-name guests already confirmed for The Cycle Show include two-time Olympic team pursuit gold medallist Joanna Rowsell Shand and ex-pro-turned-coach Dean Downing.

Guest speakers in the past have also included Richie Porte, Sean Kelly, Chris Boardman and Sir Chris Hoy and there are more to be announced this year.

Whether answering questions on life as a pro, or offering advice on training, nutrition and bike maintenance, the Cycle Show’s guest talks are a chance to get insight from those riders at the very top of the sport – and, of course, you can rub shoulders with some of the stars of cycling.

Keep an eye on The Cycle Show website for more big-name guest announcements.

Pirelli Supercrit

New for 2017, and following the trend of other exhibitions this year, The Cycle Show has teamed up with Pirelli to offer elite racing on the Saturday of this year’s show.

More than 100 elite riders will be in criterium action on the Saturday afternoon, with women’s and men’s races from 3pm.

The Cycle Show is promising an afternoon of bikes, burgers and beers, as well a chance to get up close and check out the high-octane racing action.

The show will stay open until 7pm on the Saturday too, so there is plenty of time to soak in the atmosphere.

Discount for RCUK readers

You can save money on regular tickets, too, as RoadCyclingUK is an official Cycle Show partner.

Just head to the ticket website and pre-book your tickets online before midnight on September 21, using the code RCUKPC.

Tickets, with the discount applied, will cost £12.55 for each day of your visit,.