This attention resulted in the development of what LOOK calls ‘Nano Layer Construction’, with Carron drawing the metaphor that, while you can have the best ingredients (tube profiling and available carbon fibres), it is how and when you use them that brings the ride together.

As a result, the top-level LOOK 785 Huez RS model – the bike Fortuneo-Vital Concept will ride at the Tour – features five different carbon fibre types (including ten per cent content of 90-ton ultra-high modulus fibres), while the standard frame has four.

The 785 will be available in the following guises, from the ultra-high spec Team Fortuneo-Vital Concept replica down to a 105-equipped standard frame, which incidentally heralds a new low-water price mark for a complete LOOK bike.

‘RS’ Frameset

Fortuneo Replica €9,999

Pro Team Dura Ace – €6,999

Ultegra Di2 – €4,999

Ultegra €3,999

Standard frameset

Ultegra Di2 €3,999

Ultegra €2,999

105 €2,299

Redesigned Keo 2 Max pedals

The 785 Huez is not all that’s new from LOOK either, with the brand announcing a redesign of its popular mid-range pedal system, the Keo 2 Max.

Visually, there’s not much to tell the old and new versions apart, but the new iteration now sees a reprofiled steel plate that increases the contact patch between Keo cleats and pedal by 25 per cent.

This, says LOOK, improves the power-to-weight ratio of the pedals by the same amount, while also increasing comfort over long rides with the increase in platform width, up to 60mm from 57mm.

LOOK claim this solution both improves pedal reliability, while also allowing it to spin more freely and fluidly around the axle, generating less resistance and more speed.

The pedals will be available with a composite body, in black and white versions like its predecessor, weighing in at 130g each, while the carbon-injected model weighs a reported 125g, with additional benefits in added stiffness too.

LOOK says the new iterations will cost €79 and €99 respectively, while both will be available in 8nm or 12nm tensions. Look out for our first opinion on those along with our first impressions of the 785 ‘Huez’ bike.